Shopping at Abercrombie and Fitch on Fifth Avenue, well – what can I say, huh, made me feel like I entered a bathhouse, not just any bathhouse, but a fantasy bathhouse designed by Bruce Weber, with Greek Gods manning the Jean display. The fitting rooms have even been made to mimic wood paneled sex rooms. There’s even a ten foot bronze statue of a man, naked save for one very snug brief and a huge bronze ball. Ripped boys climb ropes in various stages of undress on a five story wall mural; cookie cutter Abercrombie and Fitch girls and boys step from floor to floor going about their shopping.
Beautiful guys just stand at the door. The music makes me feel like I’m late night at the Roxy in both selection and volume; this is not a place for the very old, hearing impaired or people into classical music of any kind. The sense of cool and entitlement permeates from the seventeen year old wanna-be model-store-clerks to patrons, than gently becomes absorbed by the wood paneling that cases the store. Unlike all of its neighbors the Ab&F has no store front, just wood, wood and more wood. I haven’t even begun to mention, the subtle focused lighting, creating not very subtle patches of darkness, as I write this I’m sitting in a very plush chocolate armchair silently pondering the army of clones as they shop.
As I shop and wander aimlessly around I can’t help crushing on a stunningly beautiful sales clerks. Yet none of the sales staff are actually of any help, they just cluster in packs, talking away as they fold the same shirt three or four times.
Despite this fascinating little insight into my jaded design sense and cultural awareness; I want to go buy a cute gray sweater and a pair of jeans.
I just can't help wondering a being a bit scared at the culture of unattainable beauty this brand has create. I'm also a bit puzzled by the blissfully unaware tourists; shopping in a New York gay bathhouse.
[Image Via Abercrombie & Fitch]
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